Most marketers say that “the money is in the list”. List building is the number one way internet marketers have been making money online.
Why do you need to build a list? You want to build a list of subscribers and monetize your audience by promoting your offers and products to them. So all you need to do is to put up a landing page, give away a free offer and send traffic to build your list, right?
But what happens when you build a large list of subscribers and you barely make any sales.
Is there something wrong with this equation? Imagine if everyone in your list only wanted the free stuff, do you think they will buy when you send them a paid offer?
Of course not!
So what’s wrong here? The truth is, if you just build a list of freebie seekers you’re just wasting your time because it’s going to be useless.